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Hotels in crisis can still win: How to adjust strategies without jeopardizing your future

The rise of Chinese travel in the last two decades means that the proportion of travelers affected by the COVID-19 coronavirus outbreak has surpassed the 2003 SARS health crisis. But the hospitality industry has been through crises before - and proved that hotels that made smart strategic decisions can come out winners in the long-term. Many hotels, especially those in Asia, are having to make urgent adjustments in their strategies as they try to shore up their profits. But it’s hard to know where to make changes without jeopardizing your revenue post-crisis. That’s why we’ve collected the best advice from hoteliers around the world on how they’ve responded to crises in the past, and how they’re adjusting strategies to win in the time...

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